Our Sponsorships

We’re local, we’re national and we’re all connected.

At Johnston Carmichael, we've been connecting businesses and communities for over 85 years. Through sponsorships, we associate our brand with partners who share our values and ambitions.

The sponsorships and partners we choose reflect the geographical areas in which we live and work as well as the key sectors our clients operate in. But on an additional level, they reflect our ambition to make positive change in our local communities, and help us offer unique experiences to our staff and our clients.

What we sponsor

We are currently involved in a range of sponsorships which support the local areas aligned to our offices across the UK and support the key sectors our clients are based in, from food & drink and agriculture, to technology and life sciences. 

Spotlight on...Netball Scotland

We're really proud to partner with Netball Scotland to provide direct, grassroots support for young people within our communities across the country, helping them get involved a team sport that offers a whole host of physical and mental health benefits.

Studies have shown that young people involved in sport between the ages of 13-17 are more positively impacted than those who are not, and team sports such as netball offer a wealth of benefits as well as physical fitness. Netball Scotland is committed to helping more young people access the opportunity to play netball and enjoy the benefits it brings – and our support helps the organisation to do just this. 

We've helped to grow Netball Scotland's National Development Officer (NDO) network, with the appointment of three new NDOs in Edinburgh, Dundee and Glasgow - and all three areas have seen a rise in netball membership. We also support the Junior Development Fund, which helps Junior Netball Clubs access emergency funds to assist with critical needs linked to accessibility, training, and participation. 

We've also supported Netball Scotland to run ‘Roads to Regions’ camps for primary school-aged children across Scotland. These netball camps are run by professional netball players and open up the experience of netball to children who may not otherwise have these opportunities.

Higher membership rates and improved accessibility means more young people playing netball, and more young people playing netball means more young people that are better off both physically and mentally!

Spotlight on...The Kiltwalk

In 2024, we are thrilled to be Gold sponsors of The Kiltwalk for a seventh year running, enabling us to support the communities in which we live and work, With over 900 people in our business, we really can make a difference. It is truly rewarding to know that every stride, stroll and wander will help to transform lives all across Scotland.

We've raised over £100,000 for charities across Scotland as part of our Kiltwalk efforts since taking on Gold Sponsorship, with £20,625 raised in 2024 alone.

Looking ahead to Kiltwalk 2025, we would love for you to #walkwithus at any of the four Kiltwalks in Edinburgh, Glasgow, Dundee and Aberdeen - simply get in touch if you'd like to join us as we stride all over Scotland.

Spotlight on... England Netball

Building on the success of our ongoing partnership with Netball Scotland, we launched our partnership with England Netball in 2024.

We’re really pleased to be working with this fantastic organisation to make a real difference, on the ground, for our communities in the North East of England. 

At JC, we all experience the benefits of being part of a supportive, inspiring team with shared goals every day. By partnering with England Netball, we’re helping more people experience those benefits themselves, by improving access to a team sport that has a huge impact on both physical and mental health. 

The partnership is focused on three principal areas of investment., which Paul Shields, Newcastle Office Head and Audit Partner, explains below. The impact of our support in these areas will mean more opportunities for people of all ages to get involved in netball.

Spotlight on...The Round Britain Climate Challenge

We were very excited to join famous faces such as Dame Judi Dench, Sir David Attenborough and Sir Ranulph Fiennes in helping drive the UK’s green revolution as sponsors of the Conservation Without Borders ‘Round Britain Climate Challenge’.

The Round Britain Climate Challenge is a world-first expedition that was undertaken by ‘the human swan’ Sacha Dench, an Australian biologist, conservationist and adventurer, between June and August 2021. Sacha flew over 3000 miles around mainland Britain in a specially adapted, green electricity powered paramotor.

The challenge raised awareness of a cause very important to our mission as a business and as an employer so we are very proud to have been involved. The expedition aimed to inspire people to take action to reduce carbon pollution in the run up to COP26, the UN Climate Change Conference taking place in Glasgow in November 2021. As advisers to businesses in a wide range of sectors which will be significantly impacted by climate change, we’re passionate about working with our clients to achieve net zero and deliver on the wider decarbonisation agenda. We are committed to helping position Scotland as a global hub for sustainable infrastructure and renewable energy investment, and our specialist Energy, Infrastructure and Sustainability team works closely with experts in our other industry specialist groups such as Technology and Agriculture and Landed Estates in order to deliver a renewable energy solution to a diverse range of clients across the country.

During Sacha's journey, she met with Mark Stewart, Corporate Finance Partner and Head of our Energy, Infrastructure & Sustainability team, and our clients Celtic Renewables, to discuss the role of finance in delivering on net zero ambitions and why there needs to be a step change in how sustainability and climate action projects are funded. You can watch the full video below:

We also participated in a climate action world record attempt - Conservation Without Borders partnered with Count Us In to launch the largest global effort to set the Guinness World Record for the most people pledging to take action against climate change in one month, and sharp minds all over JC pledged to take at least one of sixteen simple steps to reduce their carbon footprint between 18 June and 17 July 2021.

I am very thankful to Johnston Carmichael and all the sponsors and supporters who have stepped up to make this happen. From those that invested to those sharing their stories, this has been a mass effort. Along with testing the capability of electric flight, and challenging what we think is possible, together we want to capture the imaginations of the young and old, rural and urban, and focus on answers to the climate crisis – not problems - and encourage everyone, to get involved. Climate change has to be seen as a mountain we can climb, not a dark cloud on the horizon too big to think about.

Sacha Dench

CEO & Founder of Conservation without Borders; UN Ambassador for Migratory Species

Sadly, the Round Britain Climate Challenge was put on hold following the devastating news shared by Conservation Without Borders on Sunday 19 September 2021 that Sacha Dench and Dan Burton were involved in a paramotor accident in the Highlands. Dan tragically died as a result of the accident and Sacha sustained serious injuries. Our thoughts are with Dan’s family and loved ones, and our well-wishes are with Sacha who is making great progress in recovery.

Our sponsorship criteria

Geographical relevance  - it should be able to support and reflect the geography of our business, with either a Scotland wide appeal or profile in one of our 11 locations.

A good fit with our business - the aims and values of the sponsorship should be aligned with our own

Complement our other activities - it should work well with our other business and marketing activities

Timescales - we rarely consider sponsorships with less than six months notice. This ensures we have ample opportunity to plan and execute activity to support each sponsorship

Exclusivity - we require exclusive rights in our industry sectors

Find out more about the work and the team at Johnston Carmichael.