Johnston Carmichael appoints Sam Nicholson as Head of Dental
Business Advisory Director Sam Nicholson has been appointed Johnston Carmichael’s new Head of Dental, reflecting the firm's continued investment in specialist sector expertise and its commitment to developing leadership talent from within.
A trusted adviser with extensive experience supporting owner-managed businesses, Sam is a member of the National Association of Specialist Dental Accountants and Lawyers (NASDAL) and plays a key role in Johnston Carmichael's dental leadership team. She works closely with clients across the sector and has a longstanding commitment to supporting the profession. Having joined the firm as a trainee 20 years ago, Sam brings deep sector knowledge, strong client relationships and a clear understanding of the opportunities and challenges facing dental practices today.
The appointment comes as Johnston Carmichael continues to strengthen its position as a leading adviser to the dental sector, supporting practices of all sizes with specialist expertise across accounting, tax, business advisory, corporate finance and succession planning.
Louise Peters, Head of Medical & Healthcare at Johnston Carmichael, said: "Sam's appointment reflects the strength and depth of talent we have within our dental team and our continued commitment to developing our leaders. She has played an important role in building strong relationships with clients and colleagues alike, and her knowledge of the sector, ambition, and passion for supporting dental businesses make her the ideal person to lead the team forward.
The dental sector continues to evolve, and our clients need advisers who understand both the challenges they face today and the opportunities that lie ahead. Sam is exceptionally well placed to help them navigate both elements.
A Fellow of both the Association of Chartered Certified Accountants (ACCA) and the Association of Taxation Technicians (ATT), as well as a member of the National Association of Specialist Dental Accountants and Lawyers (NASDAL), Sam works with a diverse portfolio of clients, providing advice on accounting, tax, and business advisory. She has built extensive expertise in the dental sector and is a familiar face at industry events, where she regularly shares insight and contributes to discussions on the issues affecting dental professionals.
Commenting on her appointment, Sam said:
"This is an important moment for the Dental team and for the clients we support. Having worked closely with dental clients for many years, I've seen first-hand the resilience, innovation and ambition that exists throughout the dental industry, as well as the strength of our team, the quality of service we provide, and the trusted relationships we've built throughout the sector.
"The dental profession continues to face significant change, but with change comes opportunity. I'm excited to build on the strong foundations already in place, strengthen our presence within the sector, create new opportunities to connect with dental businesses, and continue helping clients make confident decisions about their businesses, their people, and their future.
We have a fantastic team with expertise across a wide range of disciplines, and I look forward to working closely with colleagues throughout the firm to deepen our understanding of clients' needs and ensure they continue to receive the joined-up insight, advice and support they need to succeed.
Johnston Carmichael's dedicated Medical & Healthcare team supports dentists, doctors, pharmacists, opticians, care home operators, and other healthcare professionals across the UK. By combining sector expertise with technical excellence and local knowledge, the team helps clients navigate change, plan for the future, and achieve their long-term ambitions.
Sam succeeds Roy Hogg as Head of Dental. Roy will continue to work closely with Sam and the wider Dental team as they build on the strong foundations already in place.

